WORKHOUND
A Strategic Communications Advisory.
We track the signals beneath the noise.
The first signal project drops late Autumn 2025
Work
This isn’t a portfolio. It’s a live map of the patterns we’re tracking.
We’re not showcasing client work. Not yet.This space is for something different.
A record of the pressure points, narrative breakdowns and comms misfires we see happening in real time.When perception drifts away from purpose.
When a campaign starts to falter but no one knows why.
When language stops landing and traction quietly collapses.We catch the signals early and trace the patterns back to source.
What We TrackWe are not trend analysts.
We are pattern recognisers. Here are a few of the pressure points we track:-> Narrative drift — when the story your audience hears is no longer the one you’re trying to tell
-> Signal suppression — when internal or external comms start to conceal more than they reveal
-> Comms decay — when strategy stagnates and messages stop converting
-> Reputation loops — how trust is built, broken, and weaponised online
-> Digital distortion — when noise overwhelms clarity and perception becomes realityHow We WorkWorkHound is not a creative agency.
We do not chase headlines or build pitch decks.We analyse failure patterns.
We map where traction is lost and how narratives unravel.
We see through distortion and trace the root causes behind broken comms.This is narrative counter-intelligence for a distorted digital world.Behind every collapsed strategy is a missed signal.
We are here to catch it before it costs you everything.Coming SoonOur first Signal Drop lands Autumn 2025.
Part field report. Part methodology. All teeth.Want it early?
Follow [@WorkHound] for microblog updates.
Focus
WorkHound is a strategic communications advisory practice focused on narrative pressure, traction loss, and internal misalignment. We track the quiet signs of comms breakdown where audience trust thins, where language and behaviour fall out of sync, and where internal confidence begins to fracture.
We’re not a comms agency. We’re not selling services right now. What we are doing is gathering active intelligence, tracing how digital narratives warp under pressure and how teams lose control of the story.This phase is designed for founders, comms leads, and mission-driven teams who know something’s shifted but can’t quite name what. If your message no longer lands the way it used to, or if your audience has quietly drifted, we help you spot the distortion. We deconstruct patterns, track unseen drift, and analyse the forces pulling your story off course.
Contact
We’re not accepting new clients or commissions right now.WorkHound is currently focused on building signal intelligence tracing how narratives lose traction across digital ecosystems.If you’re a founder, strategist, researcher, or comms lead working on aligned questions or think you’ve seen something we should be tracking feel free to get in touch.We’re especially interested in:-> Unexpected narrative drift in purpose-driven brands
-> Emerging distortions in digital trust or reputation
-> Psychological trends with structural consequences
-> Case studies of comms breakdowns (with lessons, not gossip)If it’s messy, hard to name, or doesn’t fit neatly into a deck — it’s probably in our wheelhouse.